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• Six Sigma for Sales & Marketing Schedule

FOCUS CREATES SUCCESS. Six Sigma is an advanced statistical problem solving method used to improve quality by reducing defects. By treating lost sales and poor profitability as defects, we can apply these same tools to your sales process, organization, customers, locations and territories to generate extraordinary sales and profit growth. Six Sigma for Sales & Marketing answers these critical market questions:

• Who are your best customers?
  • What measurable characteristic differentiates them from the others?
• Which are your best territories/sales representatives/locations?
  • What measurable characteristic differentiates them from the others?
• Does your organization and its processes effectively support your sales, marketing, customer service and support teams?
  • How quickly can you quote new business?
  • What is your close success rate?

Too often sales and marketing strategies and ongoing sales management is based on intuition and tribal knowledge. Critical data analyses using quantitative methods can help develop a winning strategy with winning results.

This hands-on workshop will provide tools and knowledge for a broad spectrum of employees to use Six Sigma to grow sales and profits. It makes Six Sigma easy to implement for sales and marketing personnel.

Workshop Learning Process: This hands-on approach to applying Six Sigma to sales and marketing applications includes:

1. In-class statistical analysis performed by teams
2. Discussion of participants’ sales situations
3. Applications of tools to participants’ sales situations and creation of marketing strategies